Greetings Cards

 

Ideas    |    Choice   |    Processes   |    Practitioners   |    Documentation   |    Evaluation

(Skip to a specific section using the above links)

 



 

Browsing for ideas

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For my first summer project, I would like to create a small range of greetings cards. To kick start a few of my ideas, I had a look at mass market websites that sell a variety of gifts and cards for different occasions, to see what was popular:

Moonpig
Funky Pigeon
Greetings Cards
Hallmark
John Lewis

 
For further ideas I looked at some specialist websites that inspired me:

Paperchase
Ohh Deer
The Curious Pancake
The Printed Peanut
Not on the High Street
Champaign Paper

 
During my searches I came across these images that I found inspirational:

 



 

Choice

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For my final pieces, I would like to create 6 different designs targeted at different occasions. This would become my own small range of card designs. To begin, I need to explore which occasions I would like to target and why. Below is a list of possible occasions I could experiment with:
 

Christmas   |    Easter   |    Valentines   |    New Home   |    Congratulations   |    Wedding
Good Luck   |    Engagement   |    Sympathy   |    Get Well Soon    |    Thank You   |    Anniversary
Mother’s Day   |   Father’s Day   |   Birthday   |    Baby

 
I have decided to go with the highlighted 6 occasions above to use for my final designs. These are also links to my pinterest boards relating to each occasion, that I used for inspiration.

 



 

Processes

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To help guide my working process I’ve gathered a few helpful websites that has aided the creation of my final pieces. These are as follows:

Project Craft
Card Making Techniques
Martha Stewart Card Making

The above links have been useful to see what techniques I could use for my cards. Below are techniques I have considered and / or used:

Foiling
I really like the idea of foiling text for my cards, however, purchasing a foiling machine is rather expensive and it can only work in reaction to having a laser printer. I don’t have access to laser printer during the summer break, so this may be something I could do whilst at uni for one of my other projects during term-time. (Further foiling info).

Die-cutting (What is die-cutting?)
Again, I think die-cutting would be an interesting process to use for my cards as I love paper cuts I think this would add to my future skills-sets. However again the technology is quite expensive, however it is a process I would like to keep in mind for future reference.

Photoshop
Creating a greetings card in photoshop would be an interesting idea, as I’ve got photoshop already it’s something I will use. Especially as it will give my cards a ‘cleaner’ and more professional appearance (hopefully). I would also like to go over my hand-drawn elements in illustrator to enhance colours and straighten and smooth out any lines.

Make pop-up cards

Some more tips, advice and ideas:

 
 
Font possibilities:

Script
Watermelon Script
Master of Break
Stylish Calligraphy
Salsabilla*
Sophia
Buttercup*

Brush
Emily the Brush
Bocadillo
Cinnabar Brush
Love Moment*
Sensory Overload*

Final Font Choices:
Bromello*
Alit Suarnegara Image

Printing Techniques:
Printing Greetings Cards
Comes complete with artwork tips, templates, paper choices,finishing techniques and more!
Types of Paper & Card




 



 

Practitioners

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Elod Beregszaszi


Beregszaszi’s beautifully designed cards are inspirational to me, I would love to create my own range of pop-up cards that work as effectively as these. I love Beregszaszi’s simple and clean cut designs, that manipulate light and colour in a vibrant and unique way.
 
Sophie Corrigan

Corrigan’s amusing and adorable illustrations work perfectly for her wonderfully humorous designs. They are superbly clever and have that simple, hand drawn feel, that is coveted in a lot of contemporary illustration. I’d like to make my designs as just as simple and hopefully just as effective as Corrigan’s.
 
Lucie Chadderton

Chadderton’s card designs also have a magnificent handmade feel with her brilliant brush strokes for text and illustrations. I especially love the font used on her cards as they tend to be the main focus. This has inspired my thought choice for the type and font that I will use on my final designs. It has also shown me how effective the colour choice and backgrounds can highlight the overlaying text.
 
Gemma Correll

Correll’s designs have a simple but ‘clean’ feel to them. The lines are carefully drawn, and a lot of thought and humour has gone into each fantastic piece. I also like the basic colour palette – using black and white mostly with only one or two other colours, I feel this compliments Correll’s style beautifully.
 
Faye Finney

Finney’s designs also have a humorous aspect, using play on words to describe celebrities in an amusing light. I love her illustrations as they depict these celebs in very identifiable ways, yet the incorporate her play one words subsequently too. I really like the simple use of shading that has been used on her characters too as this makes each image stand out better.
 
Sarah Andreacchio

Andreacchio’s illustrations are wonderfully vibrant and colourful. I really love the creatures and patterns that she uses, in her designs as I feel these are portrayed in a highly effective way. I especially like how the text on her designs isn’t the main feature, as it makes the overall design more intriguing. Despite this, I think I’d like to make my fonts more prominent on my final pieces, as I feel that type is a strength of mine.

 



 

Documentation of working process

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To begin I started testing how the ‘pop-up’ elements would work for my designs, whilst doing this I figured just sticking the shapes onto the card would be easier and more effective. Once settled on this, I thought about sizes, I tried a few out but went with 8×14″, I then cut out these on to the appropriate materials.

Next I began doing a trial run for each card on a much smaller scale. I wanted to do this first to see how each card would look and incase anything went wrong it wouldn’t matter as much. Below is the working process of each miniature card I created:

Congratulations:

Engagement:

Thank You:

New Home:

Good Luck:

Happy Birthday:

Final rough designs in miniature:


When I settled on how my larger designs should look, I began to develop those further, below is the working process for my final handmade designs:

Congratulations:

Engagement:

Thank You:

New Home:

Good Luck:

Happy Birthday:

Final handmade designs:


After completing my designs by hand, I decided to push them even further and recreate them digitally so that my designs could be potentially mass produced. This was mostly to see what difficulties would arise during this process and to see what further aspects I might need to take into consideration. I also had found a printing website that provides templates of greetings cards. This website provided an array of different materials to print onto which I also wanted to test out.

Congratulations:

Engagement:

Thank You:

New Home:

Good Luck:

Happy Birthday:

Finally I had one of my designs professionally printed (New Home), here is how it turned out:


I am pleased with the result, but I feel further refining and developing (such things as the back of the card) would have made it much better. There was also one down side to printing my design onto this type of paper (“Kraft”) as they couldn’t print white onto it. I feel this is disappointing as the white font links all of my designs together. I also feel that the white font stands out better and makes for a more eye-catching card.

 


 

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