YCN – UK Greetings

Ideas    |    Choice   |    Processes   |    Practitioners   |    Documentation

(Skip to a specific section using the above links)

 



 

Browsing for ideas

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This is one of my Creative Futures competition briefs, I had a list of YCN Brief choices to choose from. From that I selected the UK Greetings Brief as Greetings Cards are what I enjoy doing and I feel this would make an excellent project for me.

To begin I looked at the UK Greetings website to see what they represent. On their website it states that “We create greeting cards, gift dressings and social expressions products for big events, special occasions and those “saw-this-and-thought-of-you” moments of life. We’re the largest direct to retail publisher, so you’ll find our products just about everywhere!“. Further information about UK Greetings can be found here. It also give a description about their studios and how things run. I also came across that UK Greetings also take Creative submissions throughout the year for artwork, this would be great for the future.

To ensure I don’t miss anything out for this brief, I have made a note of all of the Deliverables Guidelines in my sketchbook.

To kick start a few of my ideas, I had a look at mass market websites that sell a variety of gifts and cards for different occasions, to see what was popular:

Moonpig
Funky Pigeon
Greetings Cards
Hallmark
John Lewis

 
For further ideas I looked at some specialist websites that inspired me:

Paperchase
Ohh Deer
The Curious Pancake
The Printed Peanut
Not on the High Street
Champaign Paper

 

To begin, I need to explore which occasions I would like to target and why. Below is a list of possible occasions I could experiment with:
 

Christmas   |    Easter   |    Valentines   |    New Home   |    Congratulations   |    Wedding
Good Luck   |    Engagement   |    Sympathy   |    Get Well Soon    |    Thank You   |    Anniversary
Mother’s Day   |   Father’s Day   |   Birthday   |    Baby

The highlighted occasions are links to my pinterest boards relating to each occasion, that I used for inspiration.



 

Choice

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I have decided to go with Christmas Cards as they are something I haven’t done before. I would really like to make my own range of Christmas stationery s this will push me out of my comfort zone into creating something new.

To help my ideas generation I looked at christmas list and ways to say merry xmas, this really helped with creating new and interesting ideas.

Furthermore, I came across these images that I found inspirational:



 

Processes

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I have gathered a few helpful websites to guide the creation of my final pieces. These are as follows:

Project Craft
Card Making Techniques
Martha Stewart Card Making

The above links have been useful to see what techniques I could use for my cards. Below are techniques I have considered and / or used:

Foiling
I really like the idea of foiling text for my cards, however, purchasing a foiling machine is rather expensive and it can only work in reaction to having a laser printer (Further foiling info).

Die-cutting(What is die-cutting?)
I think die-cutting would be an interesting process to use for my cards as I love paper cuts I think this would add to my future skills-sets. However again the technology is quite expensive, but it is a process I would like to keep in mind.

Photoshop
Creating a greetings card in photoshop would be an interesting idea, as I’ve got photoshop already it’s something I will use. Especially as it will give my cards a ‘cleaner’ and more professional appearance (hopefully). I would also like to go over my hand-drawn elements in illustrator to enhance colours and straighten and smooth out any lines.

Make pop-up cards

Some more tips, advice and ideas:

Printing Techniques:
Printing Greetings Cards
Comes complete with artwork tips, templates, paper choices,finishing techniques and more!
Types of Paper & Card

 



 

Practitioners

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Amy Heitman


Heitman’s beautifully illustrated card designs are laid out in a simple but elegant format. I love the use of colours in her work and I feel that her style works perfectly for other aspects like wrapping paper designs too.
 
Sophie Corrigan

Corrigan’s amusing and adorable illustrations work perfectly for her wonderfully humorous designs. They are superbly clever and have that simple, hand drawn feel, that is coveted in a lot of contemporary illustration. I’d like to make my designs as just as simple and hopefully just as effective as Corrigan’s.
 
Nicholas John Frith

Frith’s beautiful card designs have probably been the biggest influential practitioner for this project. I love his play on words for his cards designs, but my favourite aspects of all are the simple colours and how his fonts are the central feature to his designs. I would really like to replicate something like these for my final designs.
 
Gemma Correll

Correll’s designs have a simple but ‘clean’ feel to them. The lines are carefully drawn, and a lot of thought and humour has gone into each fantastic piece. I also like the basic colour palette – using black and white mostly with only one or two other colours, I feel this compliments Correll’s style beautifully.
 
Faye Finney

Finney’s designs also have a humorous aspect, using play on words to describe celebrities in an amusing light. I love her illustrations as they depict these celebs in very identifiable ways, yet the incorporate her play one words subsequently too. I really like the simple use of shading that has been used on her characters too as this makes each image stand out better.
 
Sarah Andreacchio

Andreacchio’s illustrations are wonderfully vibrant and colourful. I really love the creatures and patterns that she uses, in her designs as I feel these are portrayed in a highly effective way. I especially like how the text on her designs isn’t the main feature, as it makes the overall design more intriguing. Despite this, I think I’d like to make my fonts more prominent on my final pieces, as I feel that type is a strength of mine.

 



 

Documentation of working process

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Below is the documentation of my UK Greetings process, I think although my designs are quite basic they work well and are appealing to the eye. I think they would work particularly well for christmas.
1


2

3

4

Notecard

Gift Bag

Notepad / Wrapping Paper

Col


 

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