Penguin Book Covers

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For this project we have been tasked to create (a) book cover(s) for the Penguin Random House Competition Student Awards. There are three choices to go with: Adult Fiction Award, Adult Non-Fiction Award and the Children’s Award, or we can submit one cover for all three, which is what I would like to do if time permits.

All entries must be submitted digitally via the submissions site. Entries submitted in any other way, including by email or hard-copy, will not be accepted. (Further Submission Details).

Entries must supplied in the following format:

  • PDF
  • 300dpi
  • CMYK
  • 5mm bleed
  • Ideally colour managed to ISO Coated 39 or ISO Uncoated 29 (optional)
  • Trim and crop marks to be included
  • Maximum file size 5 MB
  • TEXT
    Please include the front cover only on the first page of your PDF and a full cover spread (front, spine and back cover) on the second page of your PDF.

    Please use the design template and cover copy supplied on the main competition pages. (These are separate PDF’s for each Award – these can be found under the Choice section).

    The winning design will need to:

  • have an imaginative concept and original interpretation of the brief
  • be competently executed with strong use of typography
  • appeal to a contemporary readership
  • show a good understanding of the marketplace
  • have a point of difference from the many other book covers it is competing against
  • TEXT
    Terms & Conditions

    Unfortunately, due to my circumstances, I missed the deadline. However, for this project it has given me the chance to see what the judges selected out of 2,000 entries: Student Design Shortlist Announced / Shortlist, these images are below under the Choice section.

    Something to keep an eye on for the future is Careers at Penguin under Design and Production.



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    To Kill A Mockingbird by Harper Lee

    For the Adult Fiction Award, the cover design is for ‘To Kill a Mockingbird’ by Harper Lee. My first step was to look at previous cover designs, these are as follows:


    To Kill A Mockingbird is a Pulitzer Prize-winning masterpiece of modern literature and was voted the most loved book of the last sixty years by The Times readers in October 2009. It has been translated into more than forty languages and has sold over thirty million copies worldwide. So no pressure.

    We would like you to design a new and classic cover for this book. The trick here will be to come at it from a fresh perspective and to avoid repeating the obvious iconography from the many previous editions in print. If you can get your hands on a copy of the book in order to get a sense of the beautiful writing, this will only help to inspire your design. The cover should feel timeless and confident, and appeal to a whole new generation of readers.

    Your cover design needs to include all the Cover Copy supplied and be designed to the specified Design Template – B format, 198mm high x 129mm wide, spine width 20 mm, incorporating the ARROW branding and all additional elements such as the barcode.


    ‘Shoot all the bluejays you want, if you can hit ’em, but remember it’s a sin to kill a mockingbird.’

    A lawyer’s advice to his children as he defends the real mockingbird of Harper Lee’s classic novel – a black man charged with the rape of a white girl. Through the young eyes of Scout and Jem Finch, Harper Lee explores with exuberant humour the irrationality of adult attitudes to race and class in the Deep South of the 1930s. The conscience of a town steeped in prejudice, violence and hypocrisy is pricked by the stamina of one man’s struggle for justice. But the weight of history will only tolerate so much.

    ‘Someone rare has written this very fine novel, a writer with the liveliest sense of life and the warmest, most authentic humour. A touching book; and so funny, so likeable.’ Truman Capote

    ‘No one ever forgets this book’ Independent

    Interpretation of Mockingbirds in the book

    Similar Books:

  • Catcher in the Rye – J.D. Salinger
  • The Lord of the Flies – William Golding
  • Of Mice and Men – John Steinbeck
  • The Help – Kathryn Stocket
  • The Great Gatsby – F. Scott Fitzgerald
  • TEXT

    Purpose, Audience & Context:


    The book is a reflection of how we treat the ‘other’, seen through Tom Robinson and Boo Radley. It is about showing kindness to people. It shows courage in standing up for what it right, while also showing compassion for those around us.


    Harper Lee aimed To Kill a Mockingbird at young adults, however it is not limited to that audience. The book was written over 50 years ago and is still relevant to its modern readers. It is studied in schools throughout the world because of its cultural and moral significance.


    It was published in 1962 and set in Alabama from 1933-35. Keep in mind that this was during the time of slavery in the US. The Great Depression was also happening. Racism, power, sexism and inequity were all very real issues that the people of the time and place struggled with.


    I have read ‘To Kill a Mockingbird’ and seen the film, however it has been a while since doing both, therefore, I looked at SparkNotes to refresh my memory of the storyline by reading through the Synopsis.


    If I would like to pursue a typographical approach I think looking at Quotes from Goodreads was highly beneficial, my favourite quotes are as follows:

    You never really understand a person until you consider things from his point of view… Until you climb inside of his skin and walk around in it.

    People generally see what they look for, and hear what they listen for.

    It was times like these when I thought my father, who hated guns and had never been to any wars, was the bravest man who ever lived.

    Mockingbirds don’t do one thing but make music for us to enjoy. They don’t eat up people’s gardens, don’t nest in corncribs, they don’t do one thing but sing their hearts out for us. That’s why it’s a sin to kill a mockingbird.

    It’s never an insult to be called what somebody thinks is a bad name. It just shows you how poor that person is, it doesn’t hurt you.

    Things are always better in the morning.

    To Kill a Mockingbird: Adult Fiction Award Shortlist:

    The Secret Diary of Adrian Mole Aged 13¾ – Sue Townsend

    For the Children’s Cover Award, the cover design is for ‘The Secret Diary of Adrian Mole Aged 13¾’ – Sue Townsend. My first step was to look at previous cover designs, these are as follows:


    You are invited to design a cover look for The Secret Diary of Adrian Mole to bring this much-loved classic to a new generation of readers. The design should ensure that this original and hilariously funny book remains a must-read for every child.

    Your cover design needs to include all the Cover Copy supplied and be designed to the specified Design Template (B format, 198mm high x 129mm wide, spine width 16.6mm), incorporating the PUFFIN branding and all additional elements such as the barcode.


    ‘Saturday January 25th

    10 a.m. I am ill with all the worry, too weak to write much. Nobody has noticed I haven’t eaten any breakfast.

    2 p.m. . . . Perhaps when I’m famous and my diary is discovered people will understand the torment of being a 13¾-year-old undiscovered intellectual.’

    Adrian Mole’s painfully honest diary is a hilarious spots-and-all glimpse into the troubled life of a teenager. First published in 1982, it quickly became a best-seller and has since been adapted for radio, television and theatre.

    Similar Books:

  • The Harry Potter Series – J.K. Rowling
  • Good Omens: The Nice and Accurate Prophecies of Agnes Nutter, Witch – Terry Pratchett
  • Angus, Thongs and Full-Frontal Snogging (Confessions of Georgia Nicolson, #1) – Louise Rennison
  • The Hitchikers’s Guide to the Galaxy – Douglas Adams
  • The Princes Bride – William Goldman
  • TEXT

    Purpose, Audience & Context:

    Purpose & Audience

    The thing is, she (Sue Townsend) says, the book wasn’t even aimed at teenagers: “It was written for parents, that was the intended audience. It was for the mothers of teenage boys.” That seems obvious now. Reading it as a 40-year-old father, I recognise it as a book clearly written by one of my own: Mole is simultaneously lovable and completely exasperating, and as anyone who has had kids will tell you, love and complete exasperation are pretty much the defining emotions of parenthood.
    (From an article in the Guardian by Alexis Petridis)


    The story is set in 1981 and 1982, and in the background it refers to some of the historic world events of the time, such as the Falklands War and the wedding of Prince Charles and Lady Diana as well as the birth of Prince William. Mole is also a fierce critic of prime minister Margaret Thatcher, listing her as one of his worst enemies.


    Unfortunately I didn’t get a chance to read ‘The Secret Diary of Adrian Mole Aged 13¾’ before creating the cover, however I looked into the story via a Synopsis from a website called ‘Bookrags”. I would really love to read it after as it sounds very amusing.


    I also looked at some amusing Quotes from the book that might grab people’s attention to portray adrian mole perfectly. It would also help if I decided to go with something typographical. Below is a list of some of my favourites:

    There’s only one thing more boring than listening to other people’s dreams, and that’s listening to their problems.

    I have a problem. I am an intellectual, but at the same time I am not very clever.

    Measured my ‘thing’. It was eleven centimetres.

    Just measured my thing. It has grown one centimetre. I might be needing it soon.

    My skin is dead good. I think it must be a combination of being in love and Lucozade.

    (On Easter) “…Poor Jesus, it must have been dead awful for him. I wouldn’t have the guts to do it myself.”

    Best Quotes of Adrian Mole

    The Secret Diary of Adrian Mole Aged 13¾: Children’s Award Shortlist:

    In Cold Blood – Truman Capote

    For the Adult Non-Fiction Award, the cover design is for ‘In Cold Blood’ – Truman Capote. My first step was to look at previous cover designs, these are as follows:


    We are looking for a cover design which breaks boundaries in the same way that the book did. It should be bold, maybe even shocking, yet remain true to the book, reflecting both its literary merit and its chilling content.

    Your cover design needs to include all the Cover Copy supplied and be designed to the specified Deisgn Template
    – B format, 198mm high x 129mm wide, spine width 20mm, incorporating all the PENGUIN branding and all additional elements such as the bar code.


    In Cold Blood is regarded by many critics as the pioneering work in the true crime genre. It is a startling, true account of a gruesome crime and a skilfully researched piece of journalism – it is a literary masterpiece brilliantly imagined which reads like the most gripping of thrillers.

    Similar Books:

  • A Room of One’s Own – Virginia Woolf
  • Homage to Catalonia – George Orwell
  • The Electric Kool-Aid Acid Test – Tom Wolfe
  • Silent Spring – Rachel Carlson
  • Into the Wild – Jon Krakauer
  • TEXT

    Purpose, Audience & Context:


    The motivating factor in my choice of material–that is, choosing to write a true account of an actual murder case–was altogether literary. The decision was based on a theory I’ve harbored since I first began to write professionally, which is well over 20 years ago. It seemed to me that journalism, reportage, could be forced to yield a serious new art form: the “nonfiction novel,” as I thought of it. Several admirable reporters–Rebecca West for one, and Joseph Mitchell and Lillian Ross–have shown the possibilities of narrative reportage; and Miss Ross, in her brilliant “Picture,” achieved at least a nonfiction novella. Still, on the whole, journalism is the most underestimated, the least explored of literary mediums.


    Capote believed he was starting a new literary form, the “non-fiction novel”, which would combine the materials of journalism with the techniques of naturalistic fiction. So he imagined his readers would be people who kept up with contemporary trends in literature, like readers of The New Yorker magazine (where he once worked), not just people who liked to read about gruesome murders.


    In 1959, Capote noticed a small newspaper item describing the mysterious murder of a Kansas ranch family of four. He decided that this might be the perfect story for him to write about. Five years of intense research followed, during which time Capote became very close to the two murderers, Richard Eugene Hickock and Perry Edward Smith. He talked to the townspeople of Holcomb, where the murders were committed, and nearby Garden City. He followed the police investigation and the eventual appeals process until the execution of Hickock and Smith in 1965. During interviews he never took notes or used a tape recorder; instead he was able to transcribe the interviews from memory, a skill he had been practicing for years.


    Unfortunately I didn’t get a chance to read In Cold Blood before creating the cover, however I looked into the story with an in depth Synopsis from Cliffs Notes. I will definitely be reading it after as it sounds like an interesting read.


    For ideas I also looked at Quotes from the book that might create an interesting and eye-catching cover, if I decide to go with something typographical. The ones I felt that might catch peoples attention are as follows:

    There’s got to be something wrong with us. To do what we did.

    They shared a doom against which virtue was no defence.

    The walls of the cell fell away, the sky came down, I saw the big yellow bird.

    Imagination, of course, can open any door—turn the key and let terror walk right in.

    I thought that Mr. Clutter was a very nice gentleman. I thought so right up to the moment that I cut his throat.

    In Cold Blood: Adult Non-Fiction Award Shortlist:



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    Cover Story: ‘How to Fall in Love with Anyone’
    Really good article on the development of creating and adapting a book cover.

    Paper cut
    Indic Typefaces??
    Look up Sarah Hyndman

    best colours for book covers
    notable YA covers of 2017

    cheltenham awards
    submission details




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    Documentation of working process

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    To Kill a Mockingbird:

    In Cold Blood:

    The Secret Diary of Adrian Mole Aged 13¾:

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    Go Card or Go Home! brief submissions submit work terms and conditions



    PORTRAIT: 529X750PX

    LANDSCAPE: 750X529PX

    SQUARE: 529X529PX




    Wedding Stationery Business


    Ideas    |    Choice   |    Processes   |    Practitioners   |    Documentation   |    Evaluation

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    The idea behind this self initiated project is to take the first step into investigating how to set up my own wedding stationery business post-university. To begin I would like to set realistic and achievable goals I can achieve for this project, therefore this will just be the foundations that I will build on once I have completed my degree.

    To begin I will look at other websites that already do this to see how they have set up and what kind of things they offer, I have listed my favourites under the Practitioners section.

    Norma & Dorothy
    Strawberry Sorbet
    Paperchain Wedding Stationery Eco Wedding Stationery
    Not on the High Street
    Etsy This would be a good place to start hosting my work onto
    Rustic Wedding Invitations
    The Card Gallery
    Tree of Hearts

    The above websites are vastly different in what they offer, in terms of style and quality. This has shown me that it would be ideal if I created a broad range of styles to choose from for instance: eco friendly, rustic, calligraphy inspired, modern, traditional etc.

    To continue my search, I have also looked at some advice people have posted online to see how to set up a wedding stationery business:

    Starting a Handmade Wedding Stationery Business

    The above website offers tips such as:

  • Creating a professional portfolio – you need a great portfolio to share your designs with publishers and potential clients
  • Wedding industry networking online – a great list of wedding industry influencers on Twitter, get networking!
  • Wedding Fairs – top tips for making them work for your handmade stationery business!
  • Pricing wedding stationery packages – perhaps the hardest part of selling your stationery is getting the prices right, some great tips here
  • Surviving the first year of a wedding stationery business – tips from successful stationer Lisa Forde
  • Where to begin starting a wedding stationery business – more great tips from Lisa Forde
  • Should I turn my hobby into a business? – can you really turn a fun hobby into a full time job?
  • How to set up a business

    Setting Up a Business –



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     Business Plan For the Future

    Business Plans

    Minimum x3 Ranges of wedding Stationery


    Wedding Stationery Checklist

    Before the Wedding

    Engagement Party Invitations (Optional)
    Be My Bridesmaid Cards (Optional)
    Hen Party Invitations (Optional)

    Save The Date Cards (Optional)
    Save the Date cards are perfect for couples who need to give their guests advance notice of the wedding, particularly useful if you are getting married abroad or are inviting guests from abroad so they may begin to make travel plans.

    Wedding Invitation Set

    Wedding Invitations
    Invitations are the most important piece of your wedding stationery. They invite your guests to your wedding ceremony and the following reception and inform them of the date, time etc.
    RSVP Cards (Wedding Acceptance/Wedding Regret/Response Cards)

    Direction Information (Maps & Accommodation Information)
    Maps and direction information is useful to help out of town guests with the location of your church/ceremony venue and reception venue. Accommodation information contains contact details and web references for local hotels or B&B’s for guests who may require it.

    Evening Invitations/ Afters Invites

    Wedding Events Itinerary Insert (Optional)
    This card lets the guests know if there are other activities planned prior to or following the wedding ceremony and reception, such as a welcome party, a dinner the night before, or a second day bbq. Particularly useful for a 2 or 3 day wedding, or if the wedding location is far from home/abroad.

    Wedding Day

    Order of Service/Ceremony Booklet
    The order of service/ceremony booklet is used for the wedding service and contains the names of the bridal party, name of the officiant, the plan and songs, music etc. These differ greatly between various religions and can also be used for civil ceremonies.
    Additional information could be added to make the program more personal to the day such as quotes or poems, bios of the bridal party, “in memory of” tributes to loved ones who have passed on, or a thank you to the parents and guests.

    The Wedding Program/Reception Programme (Optional)
    This informs guests of how the evening/reception will unfold from the meal to the speeches that will be made, the cutting of the cake and the first dance. At Irish weddings this isn’t very usual, but sometimes is written as a blackboard sign. Helpful if you have lots of things planned, or a venue with many rooms.

    Seating Plan/Table Plan
    Seating or table plans are on display at entrance of the reception area and show your guests a plan of the table layouts so they can easily find their seat. These can correspond with the place cards or escort cards and the table numbers (names).

    Place cards
    Place cards are placed at the seat of each guest and inform him or her where to sit. These can form part of a favour left for each guest.

    Escort Cards (Optional)
    The same idea as placecards, escort cards are more usual in the US, but allow more creativity than placecards so are starting to be seen at Irish weddings. They are used to assign each guest to their seat at the wedding reception. This can correspond with the table/seating plan.

    Table Numbers/Table Names
    Placed on each table, table numbers or names are used to identify the table to your guests, so that when they pick up their escort card, they can immediately recognize the table card that matches it.

    The Menu Card informs the guests of the meal ahead. It can contain the food options or the set menu and choices for those with dietary restrictions. They are not essential for a buffet or if you are having a relatively short wedding reception with appetisers.


    Wishing Tree Tags
    Wedding Guest Book
    Wedding Favour Tags
    Sweet Buffet Tags/Labels
    Signage ( this can indicate buffet choices, drinks choices, men’s and ladies’ rooms -basically any spot you can think to customize)
    Thumbprint tree

    Wedding Stationery for After the Wedding

    Thank You Cards
    Thank you cards are sent to your guests shortly after the wedding, thanking them for their gift and for attending your wedding. Thank you cards are also used to thank bridesmaids, flowergirls and the host of your hen party.

    Wedding Announcements
    To announce the couples marriage to family and friends if couple have a small intimate ceremony or elope.

    Change of Address Cards (Optional)
    Change of address cards can be useful if the bride or groom has changed their residence following the wedding.

    Wedding Invites Guide

    Before the Wedding

    Engagement party invitation
    Save-the-date card

    Bridal shower invitation
    Bridal shower thank-you cards
    Bachelor/bacherlorette party invitation
    Rehearsal dinner invitation
    Welcome dinner invitation

    The Wedding Invitation

    Outer envelope
    Inner envelope
    Belly band
    Invitation card
    Reception card (if held at a different location than the ceremony)
    Directions/map card

    Response card and self-addressed stamped envelope
    Hotel accommodations card
    At the Wedding

    Welcome basket tag

    Ceremony program
    Pew cards or “reserved” seating cards
    Escort cards

    Place cards
    Table number cards
    Menu cards

    Favor tags
    After the Wedding

    Thank-you cards

    Place name cards
    Seating Plans
    Favour Boxes / Stickers for jars
    Cake Boxes / Bags
    Monogramed napkins
    Napkin Rings
    Drink Mats
    Pre-Printed Ribbon
    Bottle Labels

    Save the date:
    4-6 months before wedding (Save the date cards aren’t necessary for evening guests)
    6-8 months before wedding (if abroad or during summer / christmas holidays)

    2-3 months before wedding
    3-4 months before wedding if abroad or during summer / christmas holidays
    Send Day and Eve at the same time
    Accommodation recs
    Plus one rules
    Dress Code
    Link to Bride and Groom’s Website
    Gift List
    RSVP Cards

    Reception Card: (If wedding is in a different place)

    Business Pack

    Do’s and Don’ts of Wedding Stationery



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    Hummingbird Cards



    Documentation of working process

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    Wedding Stationery Set 1:

    Wedding Stationery Set 2:

    Wedding Stationery Set 3:

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    Catalogue & Logo Design

    Ideas    |    Choice   |    Processes   |    Practitioners   |    Documentation   |    Evaluation

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    Browsing for ideas

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    Catalogue Design
    Palmiero Design

    This video shows design layout examples created by Palmiero catalogue designers.

    Brochure Design

    Logo Design

    Exhibition Catalogues

    Desk-top publishing of exhibition catalogues by Arabella Decker

    Reason for creating catalogues: I have discovered that a catalogue is the proof that a show has taken place. Without printed and available documentation, people forget who and what was shown after the exhibit is over. In case of disaster (like fire or flood), the catalogue may be the only proof an official will accept about the artist’s level of professional achievement (think insurance). The fact that catalogues are held in many hands assures the survivability of the information.

    Making a catalogue by hand: You will need: 1. Shiny or textured card stock @ $20. or more a ream (500 sheets). 2. Paper for printing the catalog is expensive because it should be heavy paper that does not bleed and does take ink well. Count your pages, then decide whether you will print on one side or two (two-sided requires heavier paper but half as many sheets). Multiply by the number of catalogues to be produced in order to determine your materials cost. 3. Photoshop and /or another program that can be used to create each and every page will cost $700. – $1500. 4. Ink is a surprise cost because you need a lot of color and/or black ink to make the images and print stand out on each page (at least $100. or more, depending on the number of catalogues to be printed). 5. Epson printers with archival inks are the best for the job @ $300. 6. Either a special punch and coil system or a special staple system will be needed to put the book together. Punch and Coil will run $300. A staple system for less than 50 pages will cost $20.

    Intense work and editing is needed: 1. First all images must be taken (300 dpi recommended) 2. Statements must be written and edited 3. Pages designed 4. Pages printed 5. Pages collated
    6. Pages and cover put together and bound

    Pitfalls of an in-house created catalog: 1. Because it does not have an ISBN number, it has less archival value for researchers. 2. Artists often write pages of nonsense (“artspeak”) unrelated to the work shown. 3. Grammar, spelling, and sentence structure must be checked by an experienced editor. 4. People often want more catalogs than were ordered and printed.

    A lot of work, but it is worth the effort to document your art and your exhibitions!


    About Artist’s Statements: Take the time, make the effort, to write an effective artist’s statement. The artist statement cannot be understated or underestimated. A clear, concise, well-written artist statement is essential. It can move the artist’s work from being just another pretty piece to a more scholarly level.

    Other notes on catalogues: As a curator and having produced many catalogues, I would like to stress the importance of:
    • good quality images of one’s artwork;
    • making sure the information given for the work is accurate.

    How to write an Artist’s Statement
    8 Examples of Artist statements
    How to write a statement that doesn’t suck



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    Documentation of working process

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    Grace Davies-Dickinson

    Mark Dinsdale

    Joseph Forrest

    Paige Garland

    Andrew Goodhand

    Danielle Lowery

    Mike Marshall

    Jacqueline Maxfield

    Emsi Merritt

    Elizabeth Sutcliffe

    Sarah Ward

    Michael Warley


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    Batsford Prize for Illustration 2017 (Nature)

    Ideas    |    Choice   |    Processes   |    Practitioners   |    Documentation   |    Evaluation

    (Skip to a specific section using the above links)

    This blog is currently under construction.



    Browsing for ideas

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    Batsford Prize
    How to enter
    2016 winners
    2017 winners IMAGES????



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    Nature & Us
    Humans Nature Right Relationship[
    Marxist Perspective
    National Geographic
    2/3’s of the world animals will be lost by 2020

    It’s not pollution that’s the problem.
    It’s not waste that’s the problem.
    It’s not climate change that’s the problem.
    It’s not global warming that’s the problem.
    It’s not polar ice caps melting that’s the problem.
    It’s not deforestation that’s the problem.
    These are symptoms of a bigger issue.
    It’s the way we think, the way we live today.
    If your sick, you go to a doctor. If there’s a problem you find a solution.
    We only have one planet.
    We all live on the same one.
    We all have a common interest. This is our home and we are burning it down.

    we have a solution – stop pollution
    be nice, save the ice
    stop is the only way, for the humans to stay
    it will mean disaster if the temperature rises faster
    think green if you know what i mean
    when the earth gets hot, we will go cold

    be part of the solution, not part of the pollution
    wind, water, sun: renewable energy for the long run
    if not now, when? save the earth before it ends
    litter makes the planet bitter
    image of bear – i’m bear-y good at recycling
    image of horse – no horsing around, save the earth
    image of dog – the future is going to be ruff
    big and small, lets save them all Save the Humans: Los Angeles Here’s what will happen this century if we don’t do anything about climate change

    What the World Would Look Like if All the Ice Melted Climate Change: What Happens after 2100?
    This Is What Earth Will Look Like in 100 Years
    If we’re lucky.
    World’s coral reefs could disintegrate by 2100 four horsemen apocalypse



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    Lasercut / Papercut
    Watercolour & Outlines





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    Svabhu Kohli

    Eloise Renouf

    Alfred Basha

    Clare Curtis

    Eiko Ojala

    Marcel George



    Documentation of working process

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    YCN – Quorn

    Ideas | Choice | Processes | Practitioners | Documentation | Evaluation

    (Skip to a specific section using the above links)

    This blog is currently under construction.

    Browsing for ideas

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    Brief choices

    Quorn brief

    Deliverables Guidelines



    Quorn is perfect if you’re trying to eat healthier as part of an active lifestyle, watching your weight, or if you want some meat-free meal inspiration.

    Plus products like Quorn Mince are a great source of protein that still allow you to enjoy all your favourite meals.

    Quorn products are made from Mycoprotein™. Mycoprotein™ is a nutritionally healthy protein source that is meat free and naturally low in saturated fat and high in fibre.

    Quorn products have the taste, appearance and texture of meat, perfect if you want meat free meals or are thinking of creating healthier versions of your favourite everyday meals.

    HOW IS
    Quorn’s main ingredient is
    ™, a nutritionally healthy protein source.
    ™ is produced by a process of fermentation similar to that used for yeast in bread. Unlike other meat alternatives, there’s no strong aftertaste, and Quorn is great at absorbing the flavours used in cooking, making for great tasting meals.

    Can I be intolerant to Quorn?
    View our intolerance information page.

    Quorn sustainability

    Quorn products are made from Mycoprotein™. Mycoprotein™ is a nutritionally Healthy Protein that is Meat Free and naturally low in saturated fat and high in protein and fibre. Quorn products have the taste appearance and texture of meat, perfect for if you’re thinking about eating less meat or creating healthier versions of your favourite everyday meals.

    Recommended by
    and heart
    all over
    the world

    At Quorn we have a simple mission, ‘to help consumers eat less meat’. Given the ethical, health and environmental benefits of Quorn foods, this places corporate responsibility at the heart of everything we do.


    From farm to fork
    we’re dedicated to

    Quorn is the first global meat-alternative brand to achieve third party certification of it’s carbon footprint figures. See Carbon Trust for more information.
    The Carbon Trust’s mission is to accelerate the move to a sustainable, low carbon economy. We are independent experts on carbon reduction and resource efficiency, who reinvest surpluses from group commercial activities into our mission.

    Healthy Meal Ideas
    Comfort Food Classics
    Recipe Range



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    D&AD refine brief
    create a campaign

    Meat Free
    Save environment be veggie
    Why be veggie?

    Persuade others to go vegan

    10 reasons to convince people to go meat free today
    5 reasons to go meat-free now

  • packed with antioxidants, healthy fats and way more vitamins and minerals
  • slimming
  • not as expensive as buying meat
  • increases longevity
  • Scorching summer temps in June and months-long droughts out west prove that global warming is real. Give the Earth a hug by going meat-free today. It takes 1,800 to 2,500 gallons of water to create a single pound of beef, versus 39 gallons of water to produce a pound of vegetables
  • can reduce the risks of heart disease, diabetes, cancer, Alzheimer’s disease and more

    You will be bettering your health, have a more optimistic credit card statement and help the planet

  • Transition smoothly, from four legs to two legs to no legs.

    BEST WEBSITE – why go meat free?

    Welcome to Meat Free Monday New Zealand! Cutting out meat, once a week has taken the world by storm and now Aotearoa is on board with a mission to excite and inspire ALL Kiwis – meat lovers, pie munchers and tree huggers alike – to discover the magnificent world of vegetables, grains, legumes, nuts and seeds.

    We Kiwis love our meat, and in moderation it’s a great source of protein and nutrients. The downside is that our appetite for meat and dairy – millions of pounds a year from millions of animals – takes a toll on our digestive and cardiovascular health, our land, oceans and climate, animal welfare and our wallets!

    With so many tasty Meat Free options, eating clean and green has never been more delicious. Whether you take the Meat Free Monday pledge for the environment, for your wallet, or for your health, you have the power to change the world, simply by changing what’s on your plate.

    So take the plunge, take the pledge: for your health, for your wallet, and for our planet!

    And what about your health? The average New Zealander on a Western diet typically consumes double the protein our bodies actually need. Meat in moderation is a great source of protein, iron, zinc, niacin and key vitamins, but the scientific evidence is increasingly clear that over indulging in meat – partucularly red and processed meat – increases our risk of chronic preventable conditions which have reached epic proportions, like heart disease, stroke, cancer, liver and kidney disease, type 2 diabetes and obesity.

    Vegetarian meals are naturally low in saturated fat, high in fibre, and full of vitamins, minerals, and cancer-fighting compounds. Meat, dairy products and eggs, on the other hand, are low in fibre and high in saturated fat and cholesterol, which can make us overweight and lead to clogged arteries and heart attacks. Here’s what we have to look forward by reducing our nation’s meat intake:

    Reduce Heart Disease – Beans, peas, nuts and seeds contain little to no saturated fats. Reducing saturated fats can help keep your cholesterol low, and cut risk of cardiovascular disease. Recent data from a Harvard University study found that replacing saturated fat-rich foods (for example, meat and full fat dairy) with foods that are rich in polyunsaturated fat (for example, vegetable oils, nuts and seeds) reduces the risk of heart disease by 19%.

    Limit Cancer Risk – In 2007 the World Cancer Research Fund report recommended limiting the consumption of red meats such as beef, pork and lamb because of a ‘convincing’ link with colorectal cancer. We Kiwis top the charts as having the highest rate of this preventable cancer in the world. Hundreds of other studies suggest that diets high in fruits and vegetables can reduce cancer risk.

    Fight Diabetes – Research suggests that plant-based diets – particularly those low in processed meat – can reduce your risk of type 2 diabetes.

    Eat cleaner – chickens, cows, and pigs aren’t always fed what they’re designed to eat. In many cases they are fed what’s cheap and what makes them grow incredibly fast, including grains, hormones and rendered animals.

    Curb Obesity – People on low-meat or vegetarian diets have significantly lower body weights and body mass indices. A plant-based diet is a great source of fibre (absent in animal products). This makes you feel full with fewer calories, i.e. lower calorie intake and less overeating.

    Live Longer – Red and processed meat consumption is associated with increases in total mortality, cancer mortality and cardiovascular disease mortality.

    Improve Your Diet – Consuming protein rich vegetables like peas, beans and lentils results in higher intakes of fibre, protein, folate, zinc, iron and magnesium with lower intakes of saturated fat and total fat.

    Just what the doctor ordered!

    You might be surprised to learn that vegetarian food is not only good for your health and the environment; it’s also easy on your wallet! Food prices are continuing to rise, especially in packaged items and meat, which require extra expenses like feed and transportation. Forgoing meat once a week is a great way to cut the weekly budget. In fact, many staple vegetarian foods cost very little and can be found in the grocery store – not just in specialty markets. Whole grains like quinoa, barley and brown rice, legumes like chickpeas and soybeans, and other beans like black-eyed peas and black beans are protein packed and very inexpensive – certainly cheaper than processed and packaged foods! Bought in bulk, whole grains and beans can cost just pennies per meal. And because they are full of fibre they make you feel full and satisfied (put them into soups, stews, salads, burritos, etc.) without the side effect of heaps of saturated fat from animal protein. One block of tofu will provide a hearty meal for two, at half the price of two cuts of meat. Fresh and seasonal vegetables and fruits can be found at supermarkets and farmers’ markets for very reasonable prices.

    But that’s not all. Giving meat a rest once a week will also help to curb both your personal and our national healthcare expenses in the long run. If you think these don’t affect you so much, think again. At the individual level, being sick is expensive. Moreover, a huge part of our country’s annual budget is committed to health-care costs, paid for by your tax dollars. There are also indirect healthcare costs due to lost productivity.

    Here are some smart shopping tips to help you save on your food bills:

    Buy in season. Produce in season is usually less expensive than out-of-season produce because it’s more abundant.
    Where possible avoid pre-cut, washed, and packaged fruits and vegetables. They’re more expensive (and use more packaging) than whole foods
    Farmers’ markets are a great place to find fresh, in-season, and locally grown produce for cheap — especially if you shop at the end of the market day, when growers may be willing to sell their produce at a discount!
    Frozen veggies, particularly the store brands, are a steal! They are often cheaper than fresh ones, and can actually be more nutritious because the veggies are frozen right after they’re picked, preserving their nutrients. Keep an eye out for sales and stock up your freezer with veggies that can be tossed into soups, stews, stir-fries, pasta, and many other dishes.
    Grow your own! Turn your backyard, patio or kitchen windowsill into valuable real estate and enjoy home grown fruits and vegetables all year long. You’ll get fresh, organic food for a fraction of the price. Seedlings are fantastic, but growing from the seed is mega cheap!

    Cutting out meat, once a week is not only healthy for your body and your bank account; it’s great for the planet too! The livestock industry is one of the largest contributors to global environmental degradation. Producing all that meat and dairy requires large amounts of pesticides, chemical fertiliser, feed, fuel and water. It also generates 50% of New Zealand’s greenhouse gas emissions and deposits a huge amount of toxic manure and wastewater into our groundwater, rivers, streams and, ultimately, the ocean. By taking the Meat Free Monday pledge you’re becoming an environmental champion, reducing your ecological footprint and lightening the load you place on nature.

    Reduce your carbon footprint – Livestock animals produce large amounts of methane and nitrous oxide, greenhouse gases far more concentrated than CO2. In 2006, the U.N. Food and Agriculture Organization (FAO) concluded that worldwide livestock farming generates 18percent of the planet’s greenhouse gas emissions — compared with 13percent generated by all transportation combined. In 2009, however, WorldWatch Institute reported that the more accurate figure may be as high as 51percent. In New Zealand agriculture is responsible for 50percent of our climate change emissions profile. Annual worldwide demand for meat continues to grow. Cutting out meat, once a week can help slow this trend.

    Protect our fresh water supplies – The water needs of livestock are huge. An estimated 7000 to 9500 litres of water goes into producing only 500 grams of beef! It takes only a fraction of the water used for meat production to make an equivalent amount of plant protein. In addition, the excrement of millions of animals is leaching into our streams, contaminating our water systems and asphyxiating aquatic life and vegetation. Furthermore, pesticides, antibiotics and hormones find their way into our drinking water.

    Reduce fossil fuel dependence. On average, about 40 calories of fossil fuel energy go into every calorie of feed lot beef in the U.S. Compare this to the 2.2 calories of fossil fuel energy needed to produce one calorie of plant-based protein. Cutting out meat, once a week is an easy, healthy way to curb fossil fuel demand.

    Protect our Oceans – SOFIA 2012 estimates that in 2009, 57 per cent of marine fisheries were fully exploited, while 30 per cent of all assessed marine stocks were over-exploited. Unless we reverse course, there will soon be no more edible fish in our mighty oceans.

    Land Degradation. The Ministry of the Environment reports that animal farming is causing contamination, erosion, and compaction of New Zealand soil. Soil erosion is a natural process that has been accelerated by deforestation and intensive agriculture to rates about 100 times faster than the rates at which nature can form soil. According to UNEP, 24 per cent of the global land area has declined in productivity over the past 25 years due to unsustainable land-use.

    Deforestation – Globally, one third of our planet’s landmass has already been cleared to farm animals, making animal farming the leading cause of deforestation around the world. 51 per cent of land in New Zealand, much of it once pristine native forest, is now farmland. With projected increase in global and domestic demand, the Ministry for Primary Industries has reported that some hundreds of thousands of hectares of forestry land are at risk of being converted to farms.

    The less meat you eat – the more people we can feed! Currently around 870 million people, or one in eight, are suffering from chronic malnutrition, yet 80 percent of the world’s agricultural land is used to produce feed for farmed animals. If everyone on earth received 25 percent of his or her calories from animal products, only 3.2 billion people would have food to eat. Dropping that figure to 15 percent would mean that 4.2 billion people could be fed. If the whole world became vegan, there would be plenty food to feed all of us – more than 6.3 billion people.

    In The Food Revolution, John Robbins estimates that more than 20 vegetarians can be fed on the same amount of land needed to feed one person consuming a meat-based diet. This is because animals convert plant protein and energy into meat protein and energy very inefficiently. It takes approximately 10kgs of grain and 13000 to 15000 litres of water, for instance, to produce just 1kg of beef! Furthermore, continued growth in meat output creates competition for grain between affluent meat-eaters and the world’s poor, driving up food prices.

    Meat producers are hoping to double the global production of meat by 2050. But this is not inevitable – or desirable. Taking the Meat Free Monday pledge will reduce your meat consumption by 15 percent, help curb global demand, and free up land and resources to produce other foodstuffs and control future food prices.

    The average meat-eater during their lifetime is personally responsible for the slaughter of 5 cows, 20 pigs, 30 sheep, 760 chickens, 46 turkeys, 15 ducks, 7 rabbits, 1 1/2 geese and 1/2 tonne of fish. According to the Worldwatch Institute, some 56 billion animals around the world are raised and slaughtered for food each year. In New Zealand, approximately 130 million are killed annually and millions more are farmed for dairy and eggs. This massive scale of meat production would not possible without the development of commercial methods of farming, or factory farming. These methods often overlook the welfare of animals, depriving them of exercise, space, fresh air and social interaction. Under crowded conditions, animals are kept ‘healthy’ with regular doses of antibiotics – traces of which can remain in the meat we eat, and which have been associated with the rise in antibiotic resistant bacteria in animals and humans.

    By choosing to Meat Free Monday you can save around 15 lives each year and send the message that you refuse to support the use of animals for food production.

    “They have essentially no calories and zero fat, plus several micronutrients.” – Dr. Lawrence Cheskin of the Hopkins Weight Management Center.

    About Quorn

    Our range of versatile ingredients, meals and snacks are varied and delicious. Our products are quick to prepare for you and your family, they’re a great source of protein and many are low in fat.

    Mycoprotein is the common ingredient in all Quorn products. It’s made from a member of the fungi family (the same family that morels and truffles belong to) and is a high-quality meat-free protein that’s low in fat, high in dietary fibre (important for your digestive system) and is a valuable source of amino acids. Our expert chefs really know how to get the best out of mycoprotein, allowing them to create our range of sausages and burgers as well as cooking ingredients like mince, strips and pieces.

    Source of protein
    Quorn products are a high quality vegetarian protein source. They have all the essential amino acids you find in meats like beef and chicken.
    Zero cholesterol
    The following Quorn products contain absolutely no cholesterol: which makes them perfect for a heart friendly diet:
    •Meat-Style Balls
    •Chicken-Style Burgers
    •Garlic and Herb Fillets
    •Fajita Strips (chilled)
    •Mince (chilled)
    •Pepper & Herb Sausages (chilled)
    •Sweet Chilli Stir Fry Strips (chilled)
    •BBQ Sausages (chilled)

    Quick and tasty
    You can cook Quorn foods in your oven, grill or microwave, as you would do for meat and poultry. Plus there’s no need to defrost Quorn foods – you can cook them straight from frozen.

    Low in fat
    The following products are all low in fat:
    •Meat-Style Balls
    •Mince (chilled)

    Is Quorn a sustainable product?
    One of the main reasons Quorn foods were invented was to be part of the solution to the growing global population’s increasing demand for protein.
    Livestock is a very inefficient source of protein which is why we believe eating Quorn products instead of meat can be a more sustainable option.
    To see the developments in this area from a UK and global perspective, here is a link to the Carbon Footprint Summary 2015 that has been produced by Quorn Foods in the UK.

    Quorn Story

    Quorn Vegan
    Vegan Recipes


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    My idea is to create some interesting typographical hand-lettering quotes to either be placed onto merchadise or posters.


    Quorn Rhyming words

    Lettering Pinterest
    Font Pinterest

    Global demands for meat

    Hand lettering tips
    WHO nutrition
    What if the world went vegetarian BBC article
    Telegraph truth about Quorn
    World meat free day information
    World meat free day website
    Creating a slogan
    Slogan generator, ‘meat-free’
    Slogan generator, ‘quorn’
    Slogans to help you quit smoking
    Meat puns
    Best food puns

    Food Typography

    More research on:
    -campaign tips and ideas
    -typography ideas



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    Flowering words


    Jess Park

    Jenna Rainey

    Lindsay Shannon

    Documentation of working process

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  • YCN – UK Greetings

    Ideas    |    Choice   |    Processes   |    Practitioners   |    Documentation   |    Evaluation

    (Skip to a specific section using the above links)

    This blog is currently under construction.



    Browsing for ideas

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    YCN Brief choices
    UK Greetings Brief
    Deliverables Guidelines

    UK Greetings
    We create greeting cards, gift dressings and social expressions products for big events, special occasions and those “saw-this-and-thought-of-you” moments of life. We’re the largest direct to retail publisher, so you’ll find our products just about everywhere!

    Creative submissions
    Our studios

    christmas list
    ways to say merry xmas

    To kick start a few of my ideas, I had a look at mass market websites that sell a variety of gifts and cards for different occasions, to see what was popular:

    Funky Pigeon
    Greetings Cards
    John Lewis

    For further ideas I looked at some specialist websites that inspired me:

    Ohh Deer
    The Curious Pancake
    The Printed Peanut
    Not on the High Street
    Champaign Paper

    During my searches I came across these images that I found inspirational:




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    To begin, I need to explore which occasions I would like to target and why. Below is a list of possible occasions I could experiment with:

    Christmas   |    Easter   |    Valentines   |    New Home   |    Congratulations   |    Wedding
    Good Luck   |    Engagement   |    Sympathy   |    Get Well Soon    |    Thank You   |    Anniversary
    Mother’s Day   |   Father’s Day   |   Birthday   |    Baby

    The highlighted 6 occasions are links to my pinterest boards relating to each occasion, that I used for inspiration.




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    Lino Printing
    printed wrapping paper

    I have gathered a few helpful websites to guide the creation of my final pieces. These are as follows:

    Project Craft
    Card Making Techniques
    Martha Stewart Card Making

    The above links have been useful to see what techniques I could use for my cards. Below are techniques I have considered and / or used:

    I really like the idea of foiling text for my cards, however, purchasing a foiling machine is rather expensive and it can only work in reaction to having a laser printer.

    (Further foiling info).

    Die-cutting (What is die-cutting?)
    Again, I think die-cutting would be an interesting process to use for my cards as I love paper cuts I think this would add to my future skills-sets. However again the technology is quite expensive, but it is a process I would like to keep in mind.

    Creating a greetings card in photoshop would be an interesting idea, as I’ve got photoshop already it’s something I will use. Especially as it will give my cards a ‘cleaner’ and more professional appearance (hopefully). I would also like to go over my hand-drawn elements in illustrator to enhance colours and straighten and smooth out any lines.

    Make pop-up cards

    Some more tips, advice and ideas:

    Font possibilities:

    Watermelon Script
    Master of Break
    Stylish Calligraphy

    Emily the Brush
    Cinnabar Brush
    Love Moment*
    Sensory Overload*
    Alit Suarnegara

    Printing Techniques:
    Printing Greetings Cards
    Comes complete with artwork tips, templates, paper choices,finishing techniques and more!
    Types of Paper & Card




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    Elod Beregszaszi

    Beregszaszi’s beautifully designed cards are inspirational to me, I would love to create my own range of pop-up cards that work as effectively as these. I love Beregszaszi’s simple and clean cut designs, that manipulate light and colour in a vibrant and unique way.
    Sophie Corrigan

    Corrigan’s amusing and adorable illustrations work perfectly for her wonderfully humorous designs. They are superbly clever and have that simple, hand drawn feel, that is coveted in a lot of contemporary illustration. I’d like to make my designs as just as simple and hopefully just as effective as Corrigan’s.
    Lucie Chadderton

    Chadderton’s card designs also have a magnificent handmade feel with her brilliant brush strokes for text and illustrations. I especially love the font used on her cards as they tend to be the main focus. This has inspired my thought choice for the type and font that I will use on my final designs. It has also shown me how effective the colour choice and backgrounds can highlight the overlaying text.
    Gemma Correll

    Correll’s designs have a simple but ‘clean’ feel to them. The lines are carefully drawn, and a lot of thought and humour has gone into each fantastic piece. I also like the basic colour palette – using black and white mostly with only one or two other colours, I feel this compliments Correll’s style beautifully.
    Faye Finney

    Finney’s designs also have a humorous aspect, using play on words to describe celebrities in an amusing light. I love her illustrations as they depict these celebs in very identifiable ways, yet the incorporate her play one words subsequently too. I really like the simple use of shading that has been used on her characters too as this makes each image stand out better.
    Sarah Andreacchio

    Andreacchio’s illustrations are wonderfully vibrant and colourful. I really love the creatures and patterns that she uses, in her designs as I feel these are portrayed in a highly effective way. I especially like how the text on her designs isn’t the main feature, as it makes the overall design more intriguing. Despite this, I think I’d like to make my fonts more prominent on my final pieces, as I feel that type is a strength of mine.



    Documentation of working process

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