YCN – Quorn

Ideas | Choice | Processes | Practitioners | Documentation

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Browsing for ideas

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This is one of my choices for the creative futures competition briefs. Instead of choosing one from YCN and one from D&AD, I have chosen two from YCN as I felt they would be more appropriate for me to do. The first brief I will be pursuing is the YCN -Quorn brief from the list of YCN choices – which can be found here. This is to create a campaign to promote World Meat Free Day and encourage people to go meat free for the day. The brief for the Quorn project can be found here.

I also had a look at the Deliverables Guidelines, to see the specifications and requirements of the brief, such as: The Call for Entries for this year’s programme launched on Monday 24th October 2016. The Deadline for Submissions is 11.59pm GMT on Thursday 23rd March 2017. All submissions are made digitally. The Awards Entry uploader will be live in January 2017.


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Before I start the brief, first I want to look into Quorn and see what they’re all about. Therefore I went over their website thoroughly (click the Quorn logo below to go to the Quorn website).


The Quorn Story

I found the following information about Quorn, that I felt would be useful for my campaign:


Our range of versatile ingredients, meals and snacks are varied and delicious. Our products are quick to prepare for you and your family, they’re a great source of protein and many are low in fat.


Quorn’s main ingredient is Mycoprotein™, a nutritionally healthy protein source.
Mycoprotein™ is produced by a process of fermentation similar to that used for yeast in bread. Unlike other meat alternatives, there’s no strong aftertaste, and Quorn is great at absorbing the flavours used in cooking, making for great tasting meals.


Mycoprotein is the common ingredient in all Quorn products. It’s made from a member of the fungi family (the same family that morels and truffles belong to) and is a high-quality meat-free protein that’s low in fat, high in dietary fibre (important for your digestive system) and is a valuable source of amino acids. Our expert chefs really know how to get the best out of mycoprotein, allowing them to create our range of sausages and burgers as well as cooking ingredients like mince, strips and pieces.


Quorn products are made from Mycoprotein™. Mycoprotein™ is a nutritionally healthy protein source that is meat free and naturally low in saturated fat and high in fibre.

Quorn products have the taste, appearance and texture of meat, perfect if you want meat free meals or are thinking of creating healthier versions of your favourite everyday meals.


Quorn is perfect if you’re trying to eat healthier as part of an active lifestyle, watching your weight, or if you want some meat-free meal inspiration.

The following Quorn products contain absolutely no cholesterol: which makes them perfect for a heart friendly diet:

•Meat-Style Balls
•Chicken-Style Burgers
•Garlic and Herb Fillets
•Fajita Strips (chilled)
•Mince (chilled)
•Pepper & Herb Sausages (chilled)
•Sweet Chilli Stir Fry Strips (chilled)
•BBQ Sausages (chilled)

Plus products like Quorn Mince are a great source of protein that still allow you to enjoy all your favourite meals.


Quorn products are a high quality vegetarian protein source. They have all the essential amino acids you find in meats like beef and chicken.
Zero cholesterol


The following products are all low in fat:
•Meat-Style Balls
•Mince (chilled)


You can cook Quorn foods in your oven, grill or microwave, as you would do for meat and poultry. Plus there’s no need to defrost Quorn foods – you can cook them straight from frozen.


One of the main reasons Quorn foods were invented was to be part of the solution to the growing global population’s increasing demand for protein.
Livestock is a very inefficient source of protein which is why we believe eating Quorn products instead of meat can be a more sustainable option.
To see the developments in this area from a UK and global perspective, here is a link to the Carbon Footprint Summary 2015 that has been produced by Quorn Foods in the UK.

The below image will be highly beneficial for my campaign as it lists why Quorn is such a good alternative to meat:


Further information on how Quorn is better for you and the planet can be found on their website under Quorn sustainability. I have copied and pasted some of the information from there that I felt would be relevant to this project below:


Quorn products are made from Mycoprotein™. Mycoprotein™ is a nutritionally Healthy Protein that is Meat Free and naturally low in saturated fat and high in protein and fibre. Quorn products have the taste appearance and texture of meat, perfect for if you’re thinking about eating less meat or creating healthier versions of your favourite everyday meals.

Recommended by doctors, nutritionists and heart foundations all over the world.


At Quorn we have a simple mission, ‘to help consumers eat less meat’. Given the ethical, health and environmental benefits of Quorn foods, this places corporate responsibility at the heart of everything we do.

From farm to fork we’re dedicated to outstanding environmental performance.

Quorn is the first global meat-alternative brand to achieve third party certification of it’s carbon footprint figures. See Carbon Trust for more information.
The Carbon Trust’s mission is to accelerate the move to a sustainable, low carbon economy. We are independent experts on carbon reduction and resource efficiency, who reinvest surpluses from group commercial activities into our mission.

Other links I thought would be useful, maybe even to use as interactive points for consumers through my campaign:

Healthy Meal Ideas
Comfort Food Classics
Recipe Range
Quorn Vegan
Vegan Recipes

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Now I know more about Quorn, I wanted to break the brief down because there is a lot of information in this brief. Therefore I used the D&AD how to break down a brief advice.

As this project is to create a campaign, I wanted to look at how to do this in more detail, I found the following website to be of use: create a campaign.

As the target is to get as many people as possible to go meat free for a day, I wanted to see how to encourage people to do this. The following links helped give me some advice:

Meat Free
Save environment – be veggie
Why be veggie?
Persuade others to go vegan
10 reasons to convince people to go meat free today
5 reasons to go meat-free now
Why go meat free?

Some reasons to go meat-free:

  • packed with antioxidants, healthy fats and way more vitamins and minerals
  • slimming
  • not as expensive as buying meat
  • increases longevity
  • Scorching summer temps in June and months-long droughts out west prove that global warming is real. Give the Earth a hug by going meat-free today. It takes 1,800 to 2,500 gallons of water to create a single pound of beef, versus 39 gallons of water to produce a pound of vegetables
  • can reduce the risks of heart disease, diabetes, cancer, Alzheimer’s disease and more

    Essentially you will be bettering your health, have a more optimistic credit card statement and help the planet.

    (Transition smoothly, from four legs to two legs to no legs.)

    Below is some further information I found regarding Quorn and its products, alongside the negatives for Quorn also to cover my bases:

    Global demands for meat
    WHO Nutrition
    What if the world went vegetarian BBC article
    Telegraph truth about Quorn
    World meat free day information
    World meat free day website

    To help me think of catchy slogans and to aid my campaign I also looked at the following websites:

    Quorn Rhyming words
    Creating a slogan
    Slogan generator, ‘meat-free’
    Slogan generator, ‘quorn’
    Slogans to help you quit smoking
    Meat puns
    Best food puns


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    My idea is to create some interesting typographical (hand-lettered) quotes to either be placed onto merchandise or posters. Therefore I have looked into hand lettering tips and techniques and also fonts I like on Pinterest:

    Lettering Pinterest
    Font Pinterest
    Hand lettering tips
    5 Top Hand-Lettering Tips for Beginners

    Another one of my ideas was to use food as my media, I am not sure I will pursue this but I looked into it anyway, I found the following information and images to inspire me: Food Typography.

    As I might be interested in creating my final pieces on plates using my hand lettering I decided to look at this further to see if I would like to try it out.
    This website really inspired me, although I wasn’t too sure on having glass plates, I realised I had all the materials to do this: DIY Hand Lettered Plates. I also found this example which use ceramic paint pens to see how that might work Hand Lettered Special Occasion Plate.


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    Prickly Poppy Blue

    Prickly Poppy Blue’s beautiful and quirky lettering is what has drawn me to her work. I also love the very simple illustrations that accompanies her words. I really like the idea of working on ceramics – like mugs. I think this is highly effective and something I would love to consider doing myself.

    Flowering Words

    Flowering Words is another lettering artist I admire, however, I feel that this artist is more skilled as they have photographed and decorated their work elegantly. This is something I will need to refine in my own working practice.

    Electric Eunice

    This calligrapher uses a mix of watercolour and digital lettering. She also uses a wide variety of different medias to create her work – all viable possibilities for my own final piece(s).

    Jess Park

    Jess Park’s work is very ‘clean’ and delicate to look at – this is showcased well by the plain backgrounds and skilled photos of her work. I will consider using simple backgrounds like this for my final piece(s).

    Jenna Rainey

    Rainey’s lettering is presented on lot of different materials, from wood to glass with embossing and laser cutting, which I think is fantastic and something I aspire to do! This out of the box thinking is highly inspiring for this project.

    Lindsay Shannon

    Shannon uses watercolours superbly to accompany her stunning fonts. I feel that watercolours used in these many different ways are inspiring too. I would like to test these out, if not for this project but for future projects.

    Documentation of working process

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    Below is the documentation of my process for creating my ‘campaign’ for going meat-free. The idea behind it is to give out free plates or bowls or any kind of crockery to inspire people to buy Quorn products. I figured writing inspiration on to plates would be a great way to re-inforce people’s memories of world meat-free day by seeing it often on their plates so that they will be more open to the idea when the day comes around. I’m really pleased with my plates and I think if photographed well they would make great posters for the campaign too with a way to plug Quorn’s website – for recipes and details how they can help to save the world for a day.

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  • YCN – UK Greetings

    Ideas    |    Choice   |    Processes   |    Practitioners   |    Documentation

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    Browsing for ideas

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    This is one of my Creative Futures competition briefs, I had a list of YCN Brief choices to choose from. From that I selected the UK Greetings Brief as Greetings Cards are what I enjoy doing and I feel this would make an excellent project for me.

    To begin I looked at the UK Greetings website to see what they represent. On their website it states that “We create greeting cards, gift dressings and social expressions products for big events, special occasions and those “saw-this-and-thought-of-you” moments of life. We’re the largest direct to retail publisher, so you’ll find our products just about everywhere!“. Further information about UK Greetings can be found here. It also give a description about their studios and how things run. I also came across that UK Greetings also take Creative submissions throughout the year for artwork, this would be great for the future.

    To ensure I don’t miss anything out for this brief, I have made a note of all of the Deliverables Guidelines in my sketchbook.

    To kick start a few of my ideas, I had a look at mass market websites that sell a variety of gifts and cards for different occasions, to see what was popular:

    Funky Pigeon
    Greetings Cards
    John Lewis

    For further ideas I looked at some specialist websites that inspired me:

    Ohh Deer
    The Curious Pancake
    The Printed Peanut
    Not on the High Street
    Champaign Paper


    To begin, I need to explore which occasions I would like to target and why. Below is a list of possible occasions I could experiment with:

    Christmas   |    Easter   |    Valentines   |    New Home   |    Congratulations   |    Wedding
    Good Luck   |    Engagement   |    Sympathy   |    Get Well Soon    |    Thank You   |    Anniversary
    Mother’s Day   |   Father’s Day   |   Birthday   |    Baby

    The highlighted occasions are links to my pinterest boards relating to each occasion, that I used for inspiration.



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    I have decided to go with Christmas Cards as they are something I haven’t done before. I would really like to make my own range of Christmas stationery s this will push me out of my comfort zone into creating something new.

    To help my ideas generation I looked at christmas list and ways to say merry xmas, this really helped with creating new and interesting ideas.

    Furthermore, I came across these images that I found inspirational:



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    I have gathered a few helpful websites to guide the creation of my final pieces. These are as follows:

    Project Craft
    Card Making Techniques
    Martha Stewart Card Making

    The above links have been useful to see what techniques I could use for my cards. Below are techniques I have considered and / or used:

    I really like the idea of foiling text for my cards, however, purchasing a foiling machine is rather expensive and it can only work in reaction to having a laser printer (Further foiling info).

    Die-cutting(What is die-cutting?)
    I think die-cutting would be an interesting process to use for my cards as I love paper cuts I think this would add to my future skills-sets. However again the technology is quite expensive, but it is a process I would like to keep in mind.

    Creating a greetings card in photoshop would be an interesting idea, as I’ve got photoshop already it’s something I will use. Especially as it will give my cards a ‘cleaner’ and more professional appearance (hopefully). I would also like to go over my hand-drawn elements in illustrator to enhance colours and straighten and smooth out any lines.

    Make pop-up cards

    Some more tips, advice and ideas:

    Printing Techniques:
    Printing Greetings Cards
    Comes complete with artwork tips, templates, paper choices,finishing techniques and more!
    Types of Paper & Card




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    Amy Heitman

    Heitman’s beautifully illustrated card designs are laid out in a simple but elegant format. I love the use of colours in her work and I feel that her style works perfectly for other aspects like wrapping paper designs too.
    Sophie Corrigan

    Corrigan’s amusing and adorable illustrations work perfectly for her wonderfully humorous designs. They are superbly clever and have that simple, hand drawn feel, that is coveted in a lot of contemporary illustration. I’d like to make my designs as just as simple and hopefully just as effective as Corrigan’s.
    Nicholas John Frith

    Frith’s beautiful card designs have probably been the biggest influential practitioner for this project. I love his play on words for his cards designs, but my favourite aspects of all are the simple colours and how his fonts are the central feature to his designs. I would really like to replicate something like these for my final designs.
    Gemma Correll

    Correll’s designs have a simple but ‘clean’ feel to them. The lines are carefully drawn, and a lot of thought and humour has gone into each fantastic piece. I also like the basic colour palette – using black and white mostly with only one or two other colours, I feel this compliments Correll’s style beautifully.
    Faye Finney

    Finney’s designs also have a humorous aspect, using play on words to describe celebrities in an amusing light. I love her illustrations as they depict these celebs in very identifiable ways, yet the incorporate her play one words subsequently too. I really like the simple use of shading that has been used on her characters too as this makes each image stand out better.
    Sarah Andreacchio

    Andreacchio’s illustrations are wonderfully vibrant and colourful. I really love the creatures and patterns that she uses, in her designs as I feel these are portrayed in a highly effective way. I especially like how the text on her designs isn’t the main feature, as it makes the overall design more intriguing. Despite this, I think I’d like to make my fonts more prominent on my final pieces, as I feel that type is a strength of mine.



    Documentation of working process

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    Below is the documentation of my UK Greetings process, I think although my designs are quite basic they work well and are appealing to the eye. I think they would work particularly well for christmas.





    Gift Bag

    Notepad / Wrapping Paper



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    Professional Practice Folder

    For this project I am supposed to create a file/folder collecting research and information that will be an invaluable tool for my future illustration career. This will include anything that may aid my career opportunities in the future. Each aspect has been researched and split into the following categories:

    Postgraduate Courses
    Agents and Agencies
    Self Promotion
    Competitions, festivals and exhibitions
    Career Action Plan
    Job Opportunities / Interviews
    Work Experience
    Illustration Markets
    Online Portfolio
    Short Courses
    Personal Projects

    As the majority of my research has been filed and physically printed into my folder, this blog is a much smaller post than my usual research blogs. I have included further research on here into creating my own business. I have also included other aspects like videos that can’t be placed into a folder.

    Wedding Invitation Business:

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    Self Promotion for Invitations & Stationery
    Starting Wedding Stationery Business
    Start your own Wedding Invitation Business
    UK Business Forums – Wedding Invitations
    Start an invitation printing business
    10 lessons for invite designers

    Artist’s Advice:

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    Fran Meneses

    The above is just one of hundreds of videos ‘Frannerd’ has created that includes incredible tips and advice for becoming a freelance illustrator. I love her videos, as it showcases her illustrations beautifully, and her sense of humour too!

    Holly Exley

    Exley is another illustrator/ youtuber, with fnatastic tips and advice on being an illustrator. I love Exley’s work so seeing her process directly is a fantastic source of inspiration and informative too.


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    For this project we have been tasked to give a presentation that outlines the findings of my professional practice portfolio, as well as my overall career action plan. I have considered how I can best communicate my findings whether it is an animation, an illustrated sequence or a regular powerpoint presentation. I felt an illustrated sequence or an animation would subtract from my focus from other projects and therefore decided my best approach would be to create a powerpoint presentation. I had a look at the following websites to help inform that this was the best decision:

    Effective powerpoint presentations
    Inspiring presentation tips
    10 Secrets to make presentations fun and engaging
    7 Ideas to take your presentations up a notch
    5 Fresh Presentation Alternatives
    10 Presentation Techniques
    19 Free Online Presentation Tools

    These websites were very helpful outlining many tips for giving presentations and deciding what software I could use for my discussion. I had a few ideas, but I had my heart set on creating one large image that I could zoom in and out from when discussing each point. This could be done through creating an image in illustrator and exporting it as an Scalable Vector Graphic (SVG) file. Below are some websites that would host such an image / some tips around using them:

    SVG Host Github
    Image Host SVG acceptable

    After creating my large image and practicing my presentation, I found it was very disorientating to watch zooming in and out of each point. I also found it became difficult to find each next section I needed to discuss. Therefore I decided to screenshot each talking point and place it into powerpoint.

    You can find a PDF version of my presentation here


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    Most of my research for our actual end of year show can be found here. However below is some additional information I found that can be useful for this project below:

    How to plan an exhibition
    How to organise an exhibition
    10 tips for organising an exhibition

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    Sounds of the City


    Ideas    |    Choice   |    Processes   |    Practitioners   |    Documentation   |    Evaluation

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    Browsing for ideas

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    For this project we have been tasked to visually capture sound heard in UK cities in a single illustration. This is in connection with The AOI Prize for Illustration.

    The competition states that: “The aim of The Prize for Illustration 2017 competition is to attract artwork for display in an exhibition at London Transport Museum that is colourful, inspiring and celebrates the sounds heard in the hubbub and quiet spaces of the UK’s vibrant, diverse, multi-layered cities.”

    Here are the terms for entry for this competition.

    My initial ideas for this project include:


    Pigeons, Seagulls, Crows, Ducks; these are all birds that reside in our cities and have their own musical quality they bring to each city. I feel this would be an interesting way to explore this brief.


    Instead of the loud areas, I wanted to focus on the quieter side of a city, such as people reading either in libraries or bookshops, people on computers or mobile phones, as these are common occurrences in modern day life.


    From light rain to gales, every city is affected by weather and each city responds to it differently. The sound of weather could be a very interesting approach to this brief.


    From conversations with friends, business meetings to beggars asking for spare change, to market stall floggers and other vocalised chatter, it’s something no city is without. This would be an easy response to the brief.

    Hull city of culture 2017

    Thinking of specific locations for a UK city, I am definately inspired by the city i’m in currently. As there is a lot of excitement for it to become the city of culture in 2017 there are lots of interesting things happening. From builders drilling, and repaving many places throughout the city there is also a lot of excitement with volunteers popping up all over the place showing what is going to happen in 2017 such as new exhibitions or events throughout the city.

    I have also had a look at 16 UK cities to visit in 2016, to get an idea of where people are likely to visit if I change my mind from Hull to somewhere else.


    From music emanating from shops, clubs or gigs. I’ve been the most inspired by this point and had a look further into what musical elements frequent our cities. I came across this 4- part programme on different music from across the UK named ‘Sounds from the cities‘, it was an interesting and informative watch, and inspired my ideas for music in cities.



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    Music in Hull

    For my final choice of idea for this project, I felt most inspired to combine music with Hull as it will be city of culture in 2017. I wanted something to show the diversity of genres of music that I have heard in hull, from buskers with bagpipes to rock concerts. Below is a collection of visual reference I have used to help me create my final images:






    To get a better grasp on what kind of music is in hull i had a look at the following websites:
    Hull’s best live music venues
    Hull Truck Theatre
    Hull Jazz Festival 1 Hull Jazz Festival 2
    J Night – What’s On

    When looking at the last website I came across J Night – Favourite Sounds this was about an event happening in 2017 about sound in Hull. This was called Favourite Sounds.

    Here is some information about it:

    You learn a lot about a city by asking about its soundPeter Cusack
    What is your favourite sound in the city where you live – or where you grew up, studied, worked, fell in love, played football or rugby league – or simply spent some time? Sonic artist Peter Cusack has been asking these questions since 1998 – and building an endlessly fascinating archive by inviting replies to this question in London, Beijing, Prague, Berlin, Birmingham, Manchester and Southend-on-Sea. The result is a series of intriguing and often surprising results, revealing both the city of the ear, and the significant role that everyday sounds play in our lives.
    Now it’s Hull’s turn.
    Favourite Sounds of Hull is a further step in a journey that encourages the local community as well as those who know and love Hull, to identify and share with the rest of the world, their favourite sounds of their city – a project devised especially for Hull, running from the autumn of 2016 and throughout the City of Culture year.
    Favourite Sounds of Hull is curated by Peter Cusack, and produced by Serious in association with the School of Arts of the University of Hull. The project has been designed to complement Mind on the Run, the year–long celebration of Hull’s obscurely influential artist, the composer and sonic explorer Basil Kirchin.
    If you’re interested in sharing your favourite sound, please visit the Favourite Sounds of Hull page and if you’re interested in hearing other sounds, look out for listening booths at various live events during 2017.
    Thu, 22 Sep 2016 – Sun, 31 Dec 2017

     This will be quite interesting to look out for after I finish this project.



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    3D Pen

    Below are a few websites that helped me when I was getting used to my 3D pen. There were a lot of helpful tips, like creating a template to draw over to give you one less thing to worry about when creating your image. This proved very helpful for me. I also watched a few videos showing other people using a 3D pen (one of which is below) and this also proved helpful to see how each image should be structured.

    How to Use a 3D Pen

    3D Printing Pen Tutorial

    Potato Printing

    As I decided I wanted to create a new piece as I wasn’t fully happy with my final 3D structure, I thought that printing would work well for my composition. I settled on potato printing because rubber stamping was too costly and I wanted to be able to create my prints in the comfort of my own home, so I felt printing with potatoes was perfect. The websites and video below helped inform this decision and also helped me with tips and ideas. Now I’ve done this I would be willing to recreate this process and use potato printing for fabric items like t-shirts or sheets.

    Potato Printing Step-by-Step
    Potato Prints



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    Bud Bullivant

    I love these wire sculptures that Bullivant has created, in particular I love the way these sculptures are grounded with driftwood. It gives each piece an anchor and makes it look more beautiful than if it was alone. This is something I would love to replicate if not for this project then something I could work on in my own time. I also love that just because he has used a different medium it hasn’t necessarily had to become 3D, these 2D images work particularly well like this.

    Ruth Jensen

    These are stunning wire sculptures too, however, the odd one has been created with a 3D pen (in particular the red bird). I love this, it looks incredible and is exactly why I brought my 3D pen, to try to create images in 3D. I would love to one day be able to make sculptures as well as these.

    Barbara Taylor-Harris

    Taylor-Harris’s interesting 3D pen designs enhance her current paintings by adding a whole new texture and dimension to her pieces. I especially love the willow draping off the page, making each image much more intriguing. Her stand alone sculptures are also really interesting to look at, I love the use of colour in each piece and this is something I will consider for my final design – if I wish to include several colours or keep it strictly one colour as a silhouette.

    Julia Burns

    Julia Burns’s wonderful potato prints are stunning, these are highly illustrative and beautiful designs are exactly what I would love to replicate for my final piece. I especially like the ‘unfinished’ feeling of these images as I find the images to be much more intriguing.

    English Stamp Company

    This is a great idea for wedding invites or other mass produced items like tags or cards. This is made with rubber stamps but has a similar approach to potato printing, I would like to try out potato prints first and the progress onto rubber stamps for the future. These are highly effective and something people can keep for a very long time and be used again and again (unlike potato printing).

    Yellow Owl Workshop

    The yellow owl workshop uses prints to create beautiful and interesting cards and other merchandise. I also love that they create their own rubber stamps of their illustrations for anyone to purchase and use. These stamps are unique and simplistic and this is the sort of style I would love to replicate for this project. I would love to try out rubber stamping for future projects.


    Documentation of working process

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    3D Model

    Creating my 3D image was a lot of fun overall, but also quite frustrating at times. It was exceptionally difficult to get used to the pen, this was due to the plastic it churns out comes out fairly quickly and takes a while to set, therefore making it quite fiddly to sort out and pace each ‘image’ appropriately. However, I’m really glad I tried this method out and would love to try it on something else in the future, however, I really did feel that it wasn’t the final image I was looking for, for this project.


    I have been itching to try my own methods of printmaking at home and felt potato prints would be fun to try out. I also felt that my final images would be good to print in this style and I felt it would come out well. I feel that this worked exceptionally well and I’m really pleased with my final result.

    Final Image


    I’m really pleased with my final image, I really like the rough style of the prints and the quick watercolour wash behind my piece. I think each aspect enhances each other into an overall complimentary piece. I’m glad i’ve included text as it’s something I love (typography) and I think the font choice is suitable for my final piece, I feel that without the text the image looks unfinished and not as interesting to look at. Thinking about it now, neither would have worked very well for the competition, but I’m glad I produced something that I like and I feel works well as an image.

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